steve@ace:Picked up a trade journal today, and read an interesting article that stated that the Bug Scooters name is going to disappear, and that it will soon be available under the Kymco branding. Also that Kymco Australia will be expanding into ATVs and maybe motorcycles too. It will be interesting to see how they manage this transition, and the impact it might have on sales and the dealer network. I wouldn't be wanting to expand into ATVs and motorbikes.
For sure Steve, ATV's are tough. You either buy a good Jap brand (if you're a farmer for instance) or you buy a piece of Chinese crap. Kymco, like the SYM ATV's, is neither of those, and so would be a tough sell. The farmers wont want them because they are not Jap, and the bogans wont want them for tearing up the local playground because they're not cheap enough.
I think it will work in Bug's favour to re-brand as Kymco however. Bug have been sleeping for a while now, since the change of ownership, and I think they will hit the market again with some force. Others disagree with me, but we'll revisit this in months to come...
I personally hope that these tough times being experienced by all will see the end of some of that woefully built Chinese crap currently saturating the market.
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